Falfurrias

Established in 1883, Falfurrias is Spanish for “Heart’s Delight,” the name of a local wildflower. The town is the seat of ranch-oriented Brooks County, nationally noted for cattle breeding and meat production. The Beefmaster breed of cattle originated in Brooks County. Dairying began when the town’s founder, Ed Lasater, divided 60,000 acres of ranchland into small dairy farms in the early 1900s. To provide an outlet for these products, Lasater constructed the Falfurrias Creamery, still famous for its “sweet cream butter.” Other agriculture products include cotton, peanuts, vegetables and melons.

Hunters take deer, turkey, javelina, and many types of birds in season.

Go a little further.

The next turn is often where things start to get interesting.

Don Pedrito Shrine

Falfurrians tell the tale of Don Pedrito, a Mexican faith healer born in Jalisco, Mexico. Legend said he was cured through faith and given the gift of healing in a…

Learn more →

Things to Do in Falfurrias

Pause when it feels right.

Some stops aren't on the map, but they're worth taking.

Heritage Museum

Pictures, weapons, and other mementos of early frontier heritage as well as artifacts of pioneer…

Learn more →

Take the detour.

The extra miles are often where the story begins.

Falfurrias Golfer’s Incorporated

Course Access: PublicHoles: 9Reserve Advance Tee Times: Yes

Learn more →

Upcoming Events

Nearby Lakes & Parks