Established in 1883, Falfurrias is Spanish for "Heart's Delight," the name of a local wildflower. The town is the seat of ranch-oriented Brooks County, nationally noted for cattle breeding and meat production. The Beefmaster breed of cattle originated in Brooks County. Dairying began when the town's founder, Ed Lasater, divided 60,000 acres of ranchland into small dairy farms in the early 1900s. To provide an outlet for these products, Lasater constructed the Falfurrias Creamery, still famous for its "sweet cream butter." Other agriculture products include cotton, peanuts, vegetables and melons.
Hunters take deer, turkey, javelina, and many types of birds in season.