As the seat of Kerr County, Kerrville is one of Texas' most popular health and recreation centers. The area is believed by many to have the most ideal climate in the nation. More than two dozen boys' and girls' camps, scores of hotels, motels, dude ranches and religious encampments attract thousands annually to the rugged cedar and live oak-covered hills, picturesque green valleys and beautiful streams edged by towering cypress. White-tailed deer are so numerous that motorists are cautioned to be on the alert for them, especially at night.
Capt. Charles A. Schreiner, born in Riquewihr, France, was an early, prominent Kerrville settler. He served with the Confederacy and as a Texas Ranger, and established a general merchandising business in Kerrville in 1869. The Charles Schreiner Co. owned more than 566,000 acres of land by 1910, extending some 80 miles northwest to Menard. Among Schreiner's philanthropies was the establishment of the Schreiner Institute (now Schreiner University).
Outdoor activities include numerous city parks, a municipal tennis center, public and private golf courses, horseback riding, camping, bicycling, shopping, and more. Many "Winter Texas" residents make Kerrville their home half of the year.
Industries include Mooney Aircraft and James Avery Craftsman.
Major annual events include the Texas State Arts & Crafts Fair, Memorial Day weekend; the Kerrville Folk Festival Memorial Day weekend, and Music Festival on Labor Day weekend.
Major revitalization has restored the downtown area to its original quaint charm. Visitors find antique shops, restaurants, as well as contemporary galleries, studios and boutiques.