City Guide

Jefferson

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Stay a little longer.

Rushing through a place rarely does it justice.

New River General Store

Experience the mountains as they were, at New River General Store. Stroll along the banks of the New River, then step back in time in this authentic general store.

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More in Jefferson

Attractions

Things to Do in Jefferson

More road, less rush.

There's no need to hurry through something worth experiencing.

New River State Park

Canoe more than 26 miles of the National Wild and Scenic South Fork of the…

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Let it unfold.

Not everything needs to be scheduled to be meaningful.

Jefferson Landing On The New River

Course Access: ResortHoles: 18Reserve Advance Tee Times: 30 days

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Start early. Stay late.

The edges of the day tend to hold the best experiences.

Highlander Motel

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Keep it easy.

The best days usually come without pressure or overplanning.

Zaloo’s Canoes

Float away on the scenic and wild New River on either canoe or tube. Fun…

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A place to slow down.

Not every stop needs to be busy to be worth your time.

New River

Renowned as the second oldest river in the world, the New is a National and…

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More road, less rush.

There's no need to hurry through something worth experiencing.

Mount Jefferson State Natural Area

Broaden your horizons with scenic vistas and colorful displays of mountain flora. You can see…

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Take the long way.

The best parts of the trip are usually the ones you didn't plan.

Best Western Eldreth Inn at Mount Jefferson

Motel tucked in the mountains of Ashe County, N.C.

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Let it unfold.

Not everything needs to be scheduled to be meaningful.

Ashe Arts Center

The Ashe Arts Center is a restored, historic, WPA Building that houses the Arts Council…

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Events

Upcoming Events

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Outdoors

Nearby Lakes & Parks

Lakes