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Experience the mountains as they were, at New River General Store. Stroll along the banks of the New River, then step back in time in this authentic general store.

Attractions and Upcoming Events

Zaloo's Canoes

Float away on the scenic and wild New River on either canoe or tube. Fun awaits you!Open: Everyday April-May * Weekdays - June thru Oct (excluding holidays)

Jefferson, NC Canoeing

New River General Store

Experience the mountains as they were, at New River General Store. Stroll along the banks of the New River, then step back in time in this authentic general store.

Jefferson, NC Businesses

Mount Jefferson State Natural Area

Broaden your horizons with scenic vistas and colorful displays of mountain flora. You can see forever on a clear day. Stroll the short nature trail through the magnificent forest, a National Natural Landmark.

Jefferson, NC State Parks

Best Western Eldreth Inn at Mount Jefferson

Motel tucked in the mountains of Ashe County, N.C.

Jefferson, NC Businesses

Ashe Arts Center

The Ashe Arts Center is a restored, historic, WPA Building that houses the Arts Council offices, an art gallery with changing exhibits and gallery shop featuring local arts and crafts.

Jefferson, NC Arts

Things to do near Jefferson, NC

Northwest Trading Post

The Northwest Trading Post is a non-profit organization sponsored by the Northwest Development Association to keep alive the ...

Cruso Friendship Club

Exhibiting antique and contemporary quilts, as well as wall hangings. ...

Homestead Inn

One story motel located on US 19 North near Santa's Land Fun Park and Zoo and the Cherokee Tribal Bingo. About 2 miles outsi...

The Grove Park Inn Golf Resort

Course Access: ResortHoles: 18Reserve Advance Tee Times: 2 days...

Blue Ridge Village

Vacation resort featuring indoor heated swimming pool, fishing/paddle boat pond, boat dock, beach, indoor whirlpools, playgro...