The North Carolina Golf Marketing Alliance (NCGMA) is a membership organization that was created to coordinate the cooperative marketing of North Carolina as a golf destination to increase visitation and utilization of the state's golf courses, resorts, and lodging bureaus, golf course associations and others involved in sports and economic development throughout North Carolina.Operating as a strategic alliance, NCGMA utilizes a combination of private and public funds to target golfers in specific geographic markets. The target markets are identified based on proven demand and accessibility and include both domestic and international markets.