The BMW Zentrum is a 28,000-square-foot visitor’s center which showcases the company’s heritage of engineering, innovation and commitment to social responsibility. Fascinating exhibits will take you through BMW’s rich history in aircraft, motorcycles and automobiles; plus a unique look “inside” the automobile manufacturing process with a “virtual factory tour” – watch a BMW being made from the car’s perspective. In addition, the BMW Zentrum is also the starting point for tours of the state-of-the-art BMW factory. Come experience the ultimate roadside attraction.